Copywriting

My ideal client: [describe your ideal client]

Task: write the "this is for you if" part of the page, made of five statements, each a full sentence. Together they describe my ideal client's situation, their beliefs and what they have already tried.

Rule: make each statement precise enough that the right reader recognizes themselves immediately.

My offer: [offer]

Task: write the "this is not for you if" part of the page: four statements, each a full sentence, explaining who will not get value from this offer and why.

Rules:
- focus on mindsets or situations
- tone: direct, yet respectful

My offer: [offer]

Task: write 10 open-ended questions to ask clients for a testimonial. They should draw out specific answers told as a story.

Cover, in this order: where they started, the challenges they faced, why they decided to invest, the actions they took, the results (with numbers), what surprised them, and the advice they would give to others.

Offer: [offer]
Audience: [audience]

Task:
1. Write 10 headlines for my sales page. Each one is under 15 words and leads with a clear outcome, a timeframe or the audience.
2. Choose the 3 strongest and explain briefly why they should perform best.

Avoid: vague adjectives and questions.

Context: people comment [trigger word, e.g. INFO or YES] on my posts to get [offer]. Instead of just sending them a link, I want to qualify them first.

Task: write a direct message conversation script in 3 steps that:
- qualifies the lead before anything else
- includes the question "What is your current bottleneck?"
- handles the objections they are likely to raise

The goal is that I only need to step in at the end to close the sale.

Client case: [client details, before, decision, actions, outcome]

Task: write a case study of 400 to 600 words.

Structure:
1. Open with the result.
2. Tell the story in chronological order: the situation before, the decision, the actions, the outcome.
3. Close by showing what is possible for someone in a similar situation.

Rule: write it as a narrative, not as a list.

Offer: [offer]
Objection: [the objection]

Task: write five direct message replies to this objection, under 100 words each.
- Acknowledge the objection.
- Answer with a specific example or a reframe.
- Keep the conversation open.

Avoid: sounding defensive or dismissive.

Training: [title and key moments of the session]
Next step: [e.g. a call or the paid offer]

Task: write five LinkedIn direct messages, under 100 words each, for people who attended the training.
- Mention something specific from the session.
- Open a natural conversation.
- Guide them toward the next step, without pitching right away.

How they engaged with my content: [e.g. comment, like, share on a specific post]

Task: write five LinkedIn direct messages, under 80 words each, whose goal is a genuine conversation.
- Refer to their engagement.
- Ask one thoughtful question.
- Keep it natural, with no sales tone.

Warm prospect and context: [who they are and how you have interacted]

Task: write five LinkedIn direct messages, under 80 words each, to move this prospect toward a discovery call.
- Keep the request low-pressure.
- Base it on the context of our exchange.
- Present the call as the logical next step, one they would want to take.

Prospect details: [something specific about each prospect]

Task: write five cold LinkedIn direct messages, under 100 words each.
- Personalize each one with a specific detail about the prospect.
- Keep the tone natural, with no sales pressure.
- The aim is to start a genuine conversation.

Prospect: [who they are]
Observation or resource I can share: [observation or resource]

Task: write five LinkedIn direct messages, under 110 words each, that open by offering real value.
- Share a clear observation or a useful resource.
- Leave the door open to a conversation.
- Do not pitch.

Offer: [offer], priced at $[X]
Most common objection: "[common objection]"

Task: write a sequence of 5 Instagram DMs that turns a follower who already knows me into a buyer of this offer.

Order of the sequence:
1. spark curiosity
2. build trust
3. handle the objection above
4. close

Rule: no message longer than 3 lines.

Inputs:
- Who I help, and in what situation: [who you help]
- The outcome I deliver, with a metric or timeframe: [outcome]
- How I do it: [method]
- Why me: [proof]

Task: write a positioning statement in the first person, between 70 and 90 words, that covers these four elements in this order.

Rules: clear and specific; my ideal client should recognize themselves in it immediately.

My brand: [describe brand]
Audience segments: [list segments]

If the brand or the segments are missing, ask me for them first.

Task: build a messaging matrix.
- Columns: audience segment
- Rows: key message, proof point, CTA

Make it usable across all of my content.

1. Phase 1 — Five taglines, one daringCopy

   My brand: [describe your brand, niche and audience]
   
   Task: draft my brand tagline in 5 different versions. One of them should be daring enough that I would feel a little nervous posting it.

2. Phase 2 — The tension you avoidCopy

   My brand: [describe your brand, niche and audience]
   
   Task: find the tension in my message: the thing I keep circling around without ever saying it outright.

3. Phase 3 — Confident bioCopy

   My brand: [describe your brand, niche and audience]
   My current bio: [paste your bio]
   
   Task: rewrite this bio so it reads as the voice of someone who has already made it, rather than someone still trying to prove it.

4. Phase 4 — The line that makes them feel seenCopy

   My brand: [describe your brand, niche and audience]
   
   Task: write the one line that would make my audience feel instantly understood the moment they read it.

5. Phase 5 — Core promise checkCopy

   My brand: [describe your brand, niche and audience]
   My messaging and some recent content: [paste them]
   
   Task: reduce my messaging to its essence. What am I really promising, and does my content keep that promise?

6. Phase 6 — Pain-first hooksCopy

   My brand: [describe your brand, niche and audience]
   
   Task: write 3 hooks that first press on the painful problem my audience lives with, and only then point toward the solution.

My business/brand: [describe brand]

Task: create a brand voice guide.
1. Define our voice across 4 dimensions.
2. Give do and don't examples.
3. Show how the voice flows across the different platforms.

My offer: [offer]

Task: create a structured framework for a case study interview with a client. Guide the conversation through these sections, in order:
1. Starting point
2. Challenges
3. Past attempts
4. Decision to invest
5. Actions taken
6. Results
7. Impact on the business
8. Advice to others

For every section, give the main question plus some suggested follow-up questions.

Product: [product]
Target audience: [who]
Their biggest objection: [what]

Task: write the homepage for this product.

Tone: confident, never salesy.

Structure:
1. a hero section
2. 3 blocks, one benefit each
3. a call to action

Product/offer: [product or offer]

Task: write the landing page copy, including:
- headline
- subheadline
- 3 benefit bullets
- a social proof section
- an FAQ
- 2 CTA variations

Task: train me in today's sales techniques by writing a complete guide.

Topics to cover:
- prospecting
- cold calling
- handling objections
- closing techniques

Include:
- scripts
- role-play scenarios
- the psychological principles at work

Focus on strategies for high-ticket sales and on building relationships with clients that last.

Product: [product]
Voice to emulate: [brand or creator you admire]

Task: write a persuasive product description for this product, in the style of that brand or creator.

It must:
- convey what the product is, the value it brings and its emotional pull
- spell out the main features and the benefits behind them
- show how it solves a problem or makes the customer's life better
- use vivid, persuasive wording and concrete details
- keep the tone consistent with the brand voice
- end with a gentle call to action that nudges the reader toward the next step

If you do not know the product's key features, ask me for them before writing.

Task: write a persuasive description for [product].

Voice: take inspiration from the tone and the positioning of [brand or founder whose style you want].

The description must bring out:
- the benefits the product delivers in everyday use
- its emotional appeal
- the features that make it stand out

Keep the copy specific and engaging, and consistent with that brand voice from start to finish.

My idea: [paste your idea]
My product: [product]

Task: rewrite this idea so that it leads into selling my product in a natural way.

Rules:
- it should feel organic, never pushy
- close with a soft CTA

Audience and their situation: [audience]

Task: write the problem section of my sales page, under 200 words. Describe the audience's current situation and frustrations using the words they would use themselves.

Goal: it must feel specific and relatable, so the reader feels deeply understood and never lectured.

Client cases: [3 to 4 client cases, with any exact quotes]

Task: write the social proof section of my sales page.
- A short introduction.
- 3 to 4 short case studies, 3 to 5 sentences each. Each one opens with the result and then adds context.

Rule: use quotes only if they are exact, word for word.

Raw details: [paste details]

Task: turn these details into a compelling case study.
- Framework: Before → Solution → Results → Lesson
- Style: driven by the story, not corporate

Role: you are a business writer skilled at shaping real stories into persuasive case studies.

Details:
- Client/subject: [who]
- Problem: [what they were struggling with]
- Solution: [what was implemented]
- Results: [specific outcomes, with numbers]

Task: write a case study with this structure:
1. Situation: 2–3 sentences that set the scene
2. Challenge: what made it difficult and why earlier attempts did not work
3. Approach: the actions taken, step by step
4. Results: before versus after, with numbers
5. Key takeaway: one sentence the reader should remember

Tone: professional yet lively, closer to a story than a report.
Length: 500–800 words.

If the results lack numbers, ask me for them rather than making them up.

Informational piece:
[paste]

Audience: [audience]
Action I want them to take: [specific action]

Task: transform this piece into persuasive content that leads this audience to take the action above.
- Keep all of its value.
- Rebuild the structure so it rests on emotion and desire, and give a clear reason to act right now.

Offer: [offer]
Audience: [audience]

Task: write a value proposition based on three key outcomes. For each outcome:
1. State a specific result, with a metric or a timeframe.
2. Explain its impact in 2 to 3 sentences.
3. Add one concrete example or a scenario the reader will recognize.

1. Phase 1 — Five opening hooksCopy

   Offer: [offer]
   Audience: [audience]
   
   Task: write five opening hooks for my video sales letter, about 75 words each.
   Each hook starts from a specific situation, builds curiosity and hints at the promise without revealing the solution.
   
   Tone: natural, written to be spoken.

2. Phase 2 — Problem sectionCopy

   Audience and their situation: [audience]
   
   Task: write the problem section of my video sales letter, about 2 minutes long (around 500 words). Paint the audience's situation in precise, specific detail, so that they feel understood.
   
   Rule: do not lecture them and do not tell them what to do.

3. Phase 3 — Solution sectionCopy

   Offer: [offer and how it works]
   
   Task: write the solution section of my video sales letter, about 2 minutes long. Explain how the offer works, what sets it apart and why it gets results.
   
   Rules: keep the mechanism easy to follow; avoid vague claims.

4. Phase 4 — Social proof sectionCopy

   Client cases: [three client cases]
   
   Task: write the social proof section of my video sales letter: three mini case studies to be spoken aloud, each lasting 60 seconds.
   Each one opens with the result, then covers the starting point, the actions taken and the outcome.