Writes 10 open-ended questions to send to clients so their testimonials come back as specific stories: where they started, challenges, why they chose to invest, what they did, results in numbers, surprises and advice for others.
My ideal client: [describe your ideal client] Task: write the "this is for you if" part of the page, made of five statements, each a full sentence. Together they describe my ideal client's situation, their beliefs and what they have already tried. Rule: make each statement precise enough that the right reader recognizes themselves immediately.
My offer: [offer] Task: write the "this is not for you if" part of the page: four statements, each a full sentence, explaining who will not get value from this offer and why. Rules: - focus on mindsets or situations - tone: direct, yet respectful
Offer: [offer] Audience: [audience] Task: 1. Write 10 headlines for my sales page. Each one is under 15 words and leads with a clear outcome, a timeframe or the audience. 2. Choose the 3 strongest and explain briefly why they should perform best. Avoid: vague adjectives and questions.
Context: people comment [trigger word, e.g. INFO or YES] on my posts to get [offer]. Instead of just sending them a link, I want to qualify them first. Task: write a direct message conversation script in 3 steps that: - qualifies the lead before anything else - includes the question "What is your current bottleneck?" - handles the objections they are likely to raise The goal is that I only need to step in at the end to close the sale.
Client case: [client details, before, decision, actions, outcome] Task: write a case study of 400 to 600 words. Structure: 1. Open with the result. 2. Tell the story in chronological order: the situation before, the decision, the actions, the outcome. 3. Close by showing what is possible for someone in a similar situation. Rule: write it as a narrative, not as a list.