## Phase 1 — Five opening hooks

Offer: [offer]
Audience: [audience]

Task: write five opening hooks for my video sales letter, about 75 words each.
Each hook starts from a specific situation, builds curiosity and hints at the promise without revealing the solution.

Tone: natural, written to be spoken.

## Phase 2 — Problem section

Audience and their situation: [audience]

Task: write the problem section of my video sales letter, about 2 minutes long (around 500 words). Paint the audience's situation in precise, specific detail, so that they feel understood.

Rule: do not lecture them and do not tell them what to do.

## Phase 3 — Solution section

Offer: [offer and how it works]

Task: write the solution section of my video sales letter, about 2 minutes long. Explain how the offer works, what sets it apart and why it gets results.

Rules: keep the mechanism easy to follow; avoid vague claims.

## Phase 4 — Social proof section

Client cases: [three client cases]

Task: write the social proof section of my video sales letter: three mini case studies to be spoken aloud, each lasting 60 seconds.
Each one opens with the result, then covers the starting point, the actions taken and the outcome.