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12-Month SEO Strategy from Customer Profile to KPIs in 9 Phases

Builds a year-long SEO plan in nine phases: ideal customer profile, 50 seed keywords by funnel stage, competitor keyword gaps, 5 hub-and-spoke clusters, a 12-month calendar, 10 BOFU page outlines, a 90-day backlink plan, a technical audit checklist and 15 KPIs.

seokeyword researchcontent calendarbacklinkstechnical seo
  1. Phase 1 — Ideal customer profile
    Role: you are an SEO strategist.

Task: create a detailed ideal customer profile (ICP) for a business in the [industry] industry.

Cover:
- their pain points
- what triggers a purchase
- how they search
- the 5 questions they most often type into Google
  2. Phase 2 — Seed keywords by funnel stage
    Business: [industry / business]
Ideal customer profile: [paste the ICP]

Task: starting from this customer profile, list 50 seed keywords that this customer would type into a search engine.

Group them by topic cluster and by search intent (TOFU / MOFU / BOFU).
  3. Phase 3 — Competitor keyword gaps
    Competitors: [competitor 1], [competitor 2], [competitor 3]

Task: study these competitors and find 20 keywords they already rank for that I should go after too.

Order them by how realistic the difficulty is for a site with DR 30.
  4. Phase 4 — Hub-and-spoke content clusters
    Business: [industry / business]

Task: plan 5 hub-and-spoke content clusters for my SEO strategy.

For each hub:
- 1 pillar page
- 8-10 supporting articles
- the target keyword of every page and article
  5. Phase 5 — 12-month content calendar
    Business: [industry / business]

Task: build a content calendar covering 12 months, with 5 pieces of content per month.

Order of priority: BOFU content first, MOFU next, TOFU last.

For every piece, give: keyword, format, funnel stage, month of publication. Present it as a table.
  6. Phase 6 — BOFU service page outlines
    Business: [industry / business]

Task: write detailed outlines for 10 service pages aimed at the BOFU stage.

Each outline contains:
- the H1
- the H2s
- FAQs
- suggested internal links
- a meta description
- clear calls to action
  7. Phase 7 — 90-day backlink plan
    Site: a [industry] website

Task: create a backlink strategy covering 90 days.

Include:
- the types of links to pursue
- the DR ranges to target
- angles for outreach
- 5 outreach email templates that I can adapt
  8. Phase 8 — Technical SEO audit checklist
    Platform: [WordPress / Webflow / Shopify]

Task: write a checklist for a technical SEO audit, tailored to a site built on this platform.

For every item, give its priority level and explain how to fix the problem.
  9. Phase 9 — Monthly KPI tracking
    Business: [industry / business]

Task: list the 15 most important SEO KPIs to track every month.

For each KPI, explain:
- what it measures
- which tool to measure it with
- what a good value and a bad value look like

Present it as a table.
Download pack .md
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