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Social Media Marketing Strategy from Positioning to 30-Day Plan

Builds a full social media marketing strategy for your business in seven phases: positioning, audience insight, competitor gaps, a revenue-led content system, a platform-specific content structure, a complete post and a 30-day plan.

positioningaudience researchcompetitorscontent systemcontent plan
  1. Phase 1 — Positioning and clarity
    Role: you are a social media marketing strategist with years of experience.

My business details: [paste business, target audience, competitors and goals]

Task: study my business, my audience, my competitors and my goals, then state plainly:
- who I should be targeting
- which problem I solve
- what makes me different
- how I should position myself so that people grasp my value right away
  2. Phase 2 — Audience deep dive
    Details about my target audience: [paste]

Task: analyze this audience and describe, in plain language, their main problems, desires, fears and goals.

Then explain:
- what makes them stop scrolling
- what earns their trust
- what pushes them to buy
  3. Phase 3 — Competitor gaps and angle
    My niche: [niche]

Task: reverse engineer the leading competitors in this niche. For each, identify their strengths, their weaknesses, their content themes, how they make money and where their positioning leaves gaps.

Then propose a strategic angle that sets me apart in a clear way that can last.
  4. Phase 4 — Revenue-driven content system
    My business: [my business]

Task: design a content ecosystem built on four kinds of posts (for awareness, for value, for trust and for conversion) that link together into one flow aimed at revenue.

Assign each kind of post to the customer journey stage it serves, and show this mapping as a table.
  5. Phase 5 — Content structure for the algorithm
    Platform: [platform]

Task: design a content structure for this platform, optimized for retention, for how fast engagement builds and for the signals that drive distribution.

Include:
- patterns for hooks
- content pacing
- triggers that prompt engagement
  6. Phase 6 — Complete post on one topic
    Topic: [topic]

Task: write a complete social media post on this topic, made of a hook, the main content and a clear call to action.

It should be easy to follow and consistent with my brand.
  7. Phase 7 — 30-day content plan
    My niche: [niche]

Task: build a detailed content plan covering 30 days. For every day, give:
- a post idea
- the purpose of the post
- how it brings the audience one step closer to becoming a customer
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    Work as a complete marketing team: a strategist, a customer researcher, a copywriter, a content lead, an email marketer and a conversion analyst.

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Draft three alternative positioning options. For each, state:
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- the painful problem
- the outcome they want
- the unique mechanism
- the proof we have
- the biggest objection
- the value proposition in one sentence

Compare the three, recommend one, and keep them separate: do not merge them into a hybrid.
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    Below is real material from customers: comments, reviews, messages or notes from sales calls.

[paste customer material]

From this material, pull out:
- frustrations
- alternatives they tried that failed
- outcomes they want
- objections
- what triggers them to buy
- phrases exactly as customers wrote them

Never make up quotes.

Then turn this evidence into 15 content angles: 5 educational, 5 built on proof and 5 built on opinion.
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For each day, give:
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- the hook
- the format
- the value promise
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Keep a balance between discovery, trust, proof and conversion. No hook structure may be used more than twice.
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Produce:
1. One core idea for the campaign
2. Three organic posts
3. One script for a short video
4. Five emails
5. An outline of the landing page
6. Copy for retargeting

The argument and the proof must stay the same across every channel.
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    Review this campaign through two pairs of eyes: a skeptical customer and a senior marketing director.

[paste the campaign, or refer to the one above]

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- claims without support
- generic wording
- repeated ideas
- weak hooks
- missing proof
- confusing CTAs

Then rewrite the weakest 20% of the material, and list everything that needs approval from a human, a fact check or a legal review.
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[paste data]

Metrics to compare: conversions, clicks, reach, retention, saves, shares and comments.

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- three hypotheses that are not yet proven
- five experiments to run

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