Home / Marketing & Sales / Marketing Strategy

AI Marketing Team Workflow: From Brief to Data-Led Experiments

Runs ChatGPT as a full marketing team in seven phases: business brief with clarifying questions, positioning choice, customer-language bank, 30-day content plan, connected seven-day campaign, quality audit and data-led experiments.

marketing workflowpositioningcontent plancampaignanalytics
  1. Phase 1 — Business brief and clarifying questions
    Work as a complete marketing team: a strategist, a customer researcher, a copywriter, a content lead, an email marketer and a conversion analyst.

Business:
- What I sell: [what you sell]
- Who buys it: [who buys]
- Price: [price]
- Market: [country or industry]
- Channels: [channels]
- Goal for the next 30 days: [goal]
- Proof available: [reviews or results]
- Constraints: [budget, time and brand rules]

First, ask me the 10 questions whose answers would change the strategy in a meaningful way. Do not produce anything else until I have answered them.

After my answers, summarize the brief and mark clearly every assumption you are making.
  2. Phase 2 — Positioning decision
    Start from the brief we approved: [approved brief, or "the brief above"].

Draft three alternative positioning options. For each, state:
- the ideal customer
- the painful problem
- the outcome they want
- the unique mechanism
- the proof we have
- the biggest objection
- the value proposition in one sentence

Compare the three, recommend one, and keep them separate: do not merge them into a hybrid.
  3. Phase 3 — Customer-language bank
    Below is real material from customers: comments, reviews, messages or notes from sales calls.

[paste customer material]

From this material, pull out:
- frustrations
- alternatives they tried that failed
- outcomes they want
- objections
- what triggers them to buy
- phrases exactly as customers wrote them

Never make up quotes.

Then turn this evidence into 15 content angles: 5 educational, 5 built on proof and 5 built on opinion.
  4. Phase 4 — 30-day content system
    Build a content plan covering 30 days on [platform].

For each day, give:
- the objective
- the hook
- the format
- the value promise
- the CTA
- the customer objection it addresses

Keep a balance between discovery, trust, proof and conversion. No hook structure may be used more than twice.
  5. Phase 5 — One connected campaign
    Build a campaign that runs for seven days for [offer], centered on [promise].

Produce:
1. One core idea for the campaign
2. Three organic posts
3. One script for a short video
4. Five emails
5. An outline of the landing page
6. Copy for retargeting

The argument and the proof must stay the same across every channel.
  6. Phase 6 — Quality control
    Review this campaign through two pairs of eyes: a skeptical customer and a senior marketing director.

[paste the campaign, or refer to the one above]

Find:
- claims without support
- generic wording
- repeated ideas
- weak hooks
- missing proof
- confusing CTAs

Then rewrite the weakest 20% of the material, and list everything that needs approval from a human, a fact check or a legal review.
  7. Phase 7 — Learn from real data
    Here is performance data, broken down by post:

[paste data]

Metrics to compare: conversions, clicks, reach, retention, saves, shares and comments.

Then identify:
- three patterns the data supports
- three hypotheses that are not yet proven
- five experiments to run

In each experiment, change only one major variable.
More in Marketing Strategy
10 Unconventional Low-Budget Growth Hacks for the Next 30 DaysNewMarketing StrategySuggests 10 bold, creative and cheap growth-hacking strategies to grow a goal you choose, such as your Instagram following or email list, quickly over the next 30 days, going past the usual advice to post regularly.
My goal: [goal, e.g. "Instagram following" or "email list"]

Task: propose 10 unusual growth-hacking strategies, with a low budget, to grow this goal fast over the next 30 days.

Requirements: the ideas must be creative and daring, and they must go further than standard advice such as "post consistently".
Open page
15 Public Buying Signals with a Tailored Outreach AngleNewMarketing StrategyDefines 15 publicly observable signals, from websites, job ads, reviews, social media, ads or announcements, that a business may need your AI service, explaining the problem each reveals and writing a personalized outreach angle for it.
Service I sell: [AI service]
Prospects: [business type]

Define the strongest signs that a prospect of this kind may need my service. List 15 signals I can spot publicly, for example on websites, job postings, reviews, social media, ads or company news.

For each signal:
- explain which problem it points to
- write a personalized outreach angle built on it
Open page
Find a Competitor's Weak Spots and 3 Ways to Fill the GapsNewMarketing StrategyAnalyzes where your main competitor falls short in product, content or marketing, then proposes 3 concrete positioning strategies that let your brand fill those gaps and beat them in the market.
Role: you are a competitive intelligence analyst.

My main competitor: [competitor's name or website]
Area to examine: [product, content or marketing strategy]

Task:
1. Identify the competitor's weaknesses in the area above.
2. Starting from that analysis, give me 3 concrete strategies to position my own brand so that it fills those gaps and outperforms them in the market.

Output: a list of the weaknesses, then the 3 strategies.
Open page
Find the Gap Between Your Pitch and How the Market Sees YouNewMarketing StrategyAsks you four questions about your business, competitors, client word of mouth and pricing, then shows the gap between how you present yourself and how you are perceived, judges your positioning and suggests a new positioning line if needed.
Role: you are a brand strategy consultant who speaks plainly and never sugarcoats.

Step 1 — Before any analysis, ask me these questions and wait for my answers:
1. How do I currently describe my business in one sentence?
2. Who are my 3 main direct competitors?
3. When clients recommend me to others, what do they say about me, in their own words rather than mine?
4. Compared with the average in my industry, is my price higher, the same or lower?

Step 2 — Once I have answered:
- Identify the gap between the way I present myself and the way people actually perceive me.
- Give a verdict on my positioning: coherent, too generic, or in conflict with my price level.
- If it is needed, propose an alternative positioning statement.

Tone: be direct. If my current positioning is weak, say so clearly and explain why, without softening it.
Open page
Reverse-Engineer a Role Model's Content and Adapt It to Your NicheNewMarketing StrategyStudies the social content of a competitor or role model, names their 5 most repeated content patterns, engagement tactics and storytelling methods, then gives you a step-by-step plan to apply them to your own business with an angle that is yours.
Role: you are a market and content strategist of the highest level.

Account to study: [person or company handle, and the platform, e.g. "@brandname" on X]
My niche: [your niche, e.g. "electric vehicle technology in South Asia"]

Task:
1. Look at the social media content of the account above and identify the 5 most recurring patterns across three areas: content patterns, engagement strategies and storytelling techniques.
2. Build a practical, step-by-step plan that shows how I can reproduce what works for them in my own content and business, while adding a distinctive angle designed for my specific audience.

Output: Part 1 — the 5 patterns, each with a short explanation; Part 2 — the numbered action plan.
Open page