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Executive Version: The Ask First, the Reasoning Below

Rewrites your message for a reader two levels above you who has about eleven seconds: the request goes in the first line, the reasoning follows, and the opening sentence alone is enough to act on correctly.

executive communicationrewritingbottom line up frontmanagers
Text: [paste your message]

Reader: a person two levels above me in the hierarchy, with roughly eleven seconds to spare.

Task: rewrite the message for this reader.
- Line one states what I am asking for.
- The reasoning goes below it.
- Test: if the reader stopped after the first sentence and acted on it, they would still do the right thing.
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