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Sales Page Copy System in 7 Phases: Angle to Call to Action

Builds the copy for a sales page for your product in seven phases: winning angle, 20 headlines, full page structure, audience pain points, offer stack, 10 objections with answers and 10 call-to-action sections.

sales pagedirect responseheadlinesobjectionsoffer
  1. Phase 1 — Winning angle
    Role: you are a direct response copywriter who charges $1,200 per hour.

Product: [product]

Task: analyze this product and find the angle most likely to convert. Include:
- the target audience
- their core desire
- their main pain point
- a unique mechanism that sets this offer apart
  2. Phase 2 — 20 headlines
    Role: you are a direct response copywriter.

Offer: [product]

Task: write 20 sales page headlines for this offer that are built to convert.

Rules for every headline:
- specific
- driven by curiosity
- centered on a clear outcome
- no generic wording
  3. Phase 3 — Page structure
    Role: you are a direct response copywriter.

Offer: [product]

Task: lay out the complete structure of a sales page for this offer, with one heading per section in this order:
headline, opening hook, problem, agitation, solution, breakdown of the offer, proof, objection handling, call to action.

Keep it clear and focused on conversion.
  4. Phase 4 — Audience pain points
    Role: you are an expert in customer psychology.

Product: [product]

Task: analyze in depth who the target audience of this product is. Identify:
- their biggest frustrations
- their fears
- their desires
- what they have already tried

Be specific and emotionally precise.
  5. Phase 5 — Offer stack
    Role: you are a direct response copywriter.

Product: [product]

Task: turn this product into an offer built to convert. Define:
- the core product
- the bonuses
- how the value is stacked
- the pricing strategy
- the positioning

The goal: buying should feel like a no-brainer.
  6. Phase 6 — Objections and answers
    Role: you are a direct response copywriter.

Product: [product]

Task:
1. List the 10 main objections a person would have before buying this product.
2. For each one, write a clear, persuasive answer that removes it.

Present each objection directly followed by its answer.
  7. Phase 7 — Call-to-action sections
    Role: you are a copywriter focused on conversion.

Sales page for: [product]

Task: write 10 different call-to-action sections for the page. Each one must:
- strengthen the sense of urgency
- reduce hesitation
- push the reader to act immediately
Download pack .md
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