Home / Content & Social / Content Strategy

Brand Content Machine: Pillars, 30 Ideas, Posts, Hooks, Repurposing

Builds a month of on-brand content in five phases: 4-5 content pillars from your brand context, 30 daily ideas, ten full posts for one platform, five labelled alternative hooks per post and one top idea repurposed into five formats.

content pillarscontent ideashooksrepurposingbatching
  1. Phase 1 — Content pillars
    Role: you are my content strategist.

My brand:
- Niche: [niche]
- What I sell: [product/service]
- Who I sell it to: [audience]
- My tone: [casual/bold/expert]

Task: build a framework of 4-5 core content pillars, the themes I will post about during the next 30 days.
  2. Phase 2 — 30 daily ideas
    Input: the content pillars we defined earlier in this conversation. If they are not here, ask me for them first.

Task: come up with 30 content ideas, one for each day.
- Mix four formats: educational, story-driven, contrarian takes and promotional.
- For every idea give a provisional title and name the pillar it fits under.
  3. Phase 3 — Ten full posts
    Format: [Twitter threads / LinkedIn posts / IG captions]
My tone: [casual/bold/expert]
Input: ideas 1 to 10 from the list of 30 ideas. If the list is not in this conversation, ask me to paste those ideas.

Task: write these 10 ideas as complete posts in the format above.
- Match my tone.
- Start each post with a hook that stops people scrolling.
- End each post with a soft CTA.
  4. Phase 4 — Alternative hooks
    Input: the 10 posts written above. If they are not in this conversation, ask me to paste them.

Task: for each of the 10 posts, write 5 alternative hooks, each with a different angle:
1. curiosity
2. fear of missing out
3. a bold claim
4. a question
5. a focus on results

Label every hook with the emotion it triggers.
  5. Phase 5 — One idea, five formats
    My idea with the best results: [paste the idea]

Task: repurpose this idea into 5 formats:
1. a thread
2. the outline of a carousel
3. a script for a short-form video
4. an email
5. a quote post of a single line

The core message must stay the same in every format.
Download pack .md
More in Content Strategy
10 Content Ideas Built on Myths, Mistakes and Hot Takes in Your NicheNewContent StrategyGives you 10 curiosity-driven content ideas for your niche and audience, each built on a controversial opinion, a common mistake or a myth, written to stop the scroll.
My niche: [your niche]
My audience: [who they are]

Task: give me 10 content ideas with viral potential for this niche. Base every idea on one of these angles: a controversial opinion, a common mistake, or a myth people believe.

Make each idea stop the scroll and spark curiosity. Tag each idea with the angle it uses.
Download .txtDownload .mdOpen page
10 Content Ideas to Catch the Current Trends in Your Niche EarlyNewContent StrategyLooks at what is trending in your niche right now and suggests 10 content ideas you can make immediately to get on each trend before it peaks.
Niche: [niche]

Task: analyze the trends currently emerging in this niche and suggest 10 content ideas I can produce right away, so I can ride each trend while it is still early.

If you have no access to current information, tell me so and ask me to describe the trends I am seeing.
Download .txtDownload .mdOpen page
100 Content Ideas in 10 Categories, Ranked by DemandNewContent StrategyProduces 100 content ideas for your niche, audience and platform, sorted into 10 categories from beginner content to viral opportunities, with every idea ranked by audience demand and engagement potential.
Role: combine the skills of a top content strategist, an audience psychologist, a trend researcher and a creator of viral content.

My niche: [niche]
My audience: [audience]
My platform: [platform]

Task: generate 100 content ideas with strong engagement potential, grouped into these categories:
1. beginner content
2. advanced content
3. mistakes
4. myths
5. case studies
6. stories
7. controversial opinions
8. trends
9. tutorials
10. viral opportunities

For each idea, give a score for how much the audience wants it and a score for its engagement potential, then rank the ideas by those scores. Present the ideas in a table with the columns: category, idea, audience demand, engagement potential.
Download .txtDownload .mdOpen page
30-Day Content Calendar After 10 Questions About Your BrandNewContent StrategyFor creators who keep running out of ideas: the AI first asks you 10 questions about your brand voice and audience, then builds a 30-day content calendar on your topic that you can start using straight away.
I post about [topic], but every week I run out of ideas.

Task:
1. First, put 10 questions to me about my audience and the voice of my brand.
2. Once I have answered, build me a content calendar for 30 days that I can put into action immediately.
Download .txtDownload .mdOpen page
30-Day Content Calendar with Daily Idea, Hook and DescriptionNewContent StrategyPlans 30 days of content for your niche, giving each day a post idea, a hook and a short description, with the focus on growth and engagement.
Niche: [niche]

Task: build a content calendar that covers 30 days.

For each day include:
- a post idea
- a hook
- a short description

Focus: growth and engagement. Present the calendar as a table.
Download .txtDownload .mdOpen page