Website Copy in 6 Phases: Homepage to SEO and UX Tips
Writes the core copy of your website in six phases: a homepage, an About page, a Services page, FAQs built on customer objections, SEO meta titles and descriptions for each page, and copy and layout tips that keep visitors scrolling and acting.
My business: [what you do, who you help]
Role: you are a brand copywriter.
Task: write my homepage. It has to make three things clear: the work I do, the people I serve and why that work matters.
Phase 2 — About page
My business: [what you do, who you help]
My story: [key points of your story]
Task: write my About page. Tell my story in a way that creates an emotional connection with my audience.
Phase 3 — Services page
My business: [what you do, who you help]
My offers: [list your offers]
Task: write a Services page that presents my offers, covering for each one its benefits, its features and a strong call to action.
Phase 4 — FAQ
My [product/service]: [describe it]
Task: write the FAQ section for it, based on the objections and questions customers raise most often.
Phase 5 — SEO meta titles and descriptions
My business: [what you do, who you help]
Pages of my site: [list the pages]
Task: for each page of the site, write a meta title and a meta description optimized for SEO.
Output: a table with the columns Page, Meta title, Meta description.
Phase 6 — Copy and layout tips
My business: [what you do, who you help]
Role: you are a UX strategist.
Question: which copy and layout choices will keep visitors scrolling down the page and get them to take action?
3-Step "How It Works" Section for a Service WebsiteNewWeb DesignDesigns a 3-step "how it works" section for a service website: a number and icon idea per step, a headline under 6 words, a 2-sentence explanation and a flow where each step builds anticipation, so the process feels easy and trustworthy to first-time visitors.
Role: you are a UX content expert.
Context: I am building a website for [service] and need to explain how it works.
Task: design a complete process section in 3 steps. For each step, include:
- the step number and a direction for its icon
- a headline of fewer than 6 words
- an explanation in 2 sentences
Also show how each step creates anticipation for the next one, so that a first-time visitor sees the whole process as effortless and trustworthy.
Dark Mode Fitness Tracker App Screen with Progress RingsNewWeb DesignCreates the interface of a fitness tracking mobile app in dark mode, with a layout built on cards, progress rings and an orange accent color.
Create the user interface of a mobile app that tracks fitness.
- Theme: dark mode
- Layout: based on cards
- Key element: progress rings
- Accent color: orange
Fill-In Design Brief for a Rendered Claude ArtifactNewWeb DesignA fill-in brief that gets Claude to design and render a page, component, graphic or diagram: say what it is, who it is for, the visual style, the key elements and your colors and fonts, plus the output format if you know it.
Design [what it is, e.g., a landing page, a mobile app screen, an infographic] for [who it is for].
Visual style: [visual style, e.g., modern and minimal]
Key elements: [the sections or components it must include]
Colors and fonts: [hex colors and font names, if you have them]
Format: [HTML for pages and layouts / React for interactive elements and dashboards with charts / SVG or Mermaid for graphics and diagrams — or leave it to you to choose]
Full Website Kit in 10 Phases: Pages, Copy, SEO, Legal and Audit10 phasesNewWeb DesignBuilds every part of a small business website in ten phases: landing page, homepage copy, about page, service tiers, an SEO article, contact page, case study, privacy and terms, a 404 page and a final audit of all the copy.
Phase 1 — Landing page in HTML + CSS
Product: [product]
Task: build a complete landing page for this product with these parts:
- hero section
- features
- pricing
- FAQ
- a CTA button
Style: clean and modern, and it must work well on mobile.
Output: the full HTML + CSS.
Phase 2 — Homepage copy
Target audience: [niche]
Task: write all the text for the homepage of my website, covering:
- headline
- subheadline
- section on the benefits
- a placeholder for social proof
- a CTA in the footer
Phase 3 — About page
My business: [business type]
Task: write a complete About page for it, with:
- the story of the brand
- mission
- values
- a placeholder for the team section
- trust badges
It should feel human and believable.
Phase 4 — Services page with 3 tiers
My business: [agency/freelance business]
Task: build a page presenting my services as 3 tiers. For every tier give:
- a name
- a description
- what it includes
- a "Book a Call" CTA
Phase 5 — SEO article with outline
Target keyword: [keyword]
Task: write first an outline, then the complete SEO article of 1,500 words for this keyword.
Include:
- meta title
- meta description
- H2 headings
- placeholders for internal links
Phase 6 — Contact page in HTML
Task: create a contact page that includes:
- the layout of a contact form
- a statement that builds trust
- a note on how quickly I reply
- an FAQ section answering the usual objections
Output: HTML.
Phase 7 — Portfolio or case study page
Project: [project]
Task: build a portfolio or case study page about this project, covering:
- the problem
- the solution
- the results
- the tools used
- a placeholder for a testimonial
Make it easy to skim.
Phase 8 — Privacy policy and terms of service
Type of website: [type of website]
Task: write a complete privacy policy and complete terms of service for my website.
Use plain English, with the structure of a legal document.
At the end, add one line reminding me to have both documents checked by a legal professional.
Phase 9 — 404 error page
Task: create a 404 error page with:
- copy that matches my brand
- a CTA that sends visitors elsewhere on the site
- a placeholder for a search bar
Tone: friendly, never robotic.
Phase 10 — Full copy audit
My website copy: [paste all of your website copy]
Task: audit all of this copy in full:
1. what is weak
2. what is missing
3. what to fix
Then rewrite the 3 areas with the biggest problems.
Link-in-Bio Page with a Dark Theme in One HTML FileNewWeb DesignCreates your own link-in-bio page: a profile photo placeholder, titled links, social icons and a clean dark theme, mobile-first, as one HTML file you can host anywhere for free.
Task: build my link-in-bio page.
- Name: [name]
- At the top: a placeholder for my profile photo
- Links to include: [list each link with its title]
- Social icons, one per platform: [Instagram, Twitter, TikTok, YouTube, etc]
Design: a clean dark theme, mobile-first.
Output: one HTML file that I can download and host for free on any service.