Lead Magnet from Idea to Closing in 6 Phases

Builds a lead magnet in six phases: 10 ideas, 10 titles with the best 3, a detailed outline, the introduction, one content section with a concrete action and a closing that leads softly to your paid offer.

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Phase 1 — 10 lead magnet ideas

Audience: [audience]
What I sell: [offer]

Task: generate 10 lead magnet ideas. For each one give a title, the format, and one sentence on why my audience would put it to use straight away.

Focus: quick, tangible results rather than broad or inspirational content.

Phase 2 — 10 titles and the top 3

Lead magnet: [lead magnet idea]
Audience: [audience]

Task:
1. Write 10 titles for this lead magnet in a range of formats: numbers, outcomes, problems, with and without a label for the format (e.g. "checklist", "guide").
2. Choose the 3 strongest and explain why.

Keep every title specific and clear.

Phase 3 — Detailed outline

Lead magnet: [title and format]
Audience: [audience]

Task: create a detailed outline for this resource, made of:
- an introduction
- structured sections, each with a clear heading and its key points
- a closing that sends the reader toward a next step

The outline should be detailed enough that I can write the resource directly from it.

Phase 4 — Introduction

Lead magnet: [title and outline]
About me: [your credentials]

Task: write the introduction (under 200 words). Address the reader's situation directly, establish my credibility and explain clearly what they will get and how to use it.

Phase 5 — One content section

Lead magnet: [title]
Key point of this section: [key point]

Task: write one section, under 300 words. Cover that single key point, include a concrete example and make sure the reader leaves with one clear, specific action to take right away.

Phase 6 — Closing

Lead magnet: [title]
My paid offer: [offer]

Task: write the closing, under 200 words. Recognize the progress the reader has made, show what is now within reach and present my paid offer as the natural next step, without a hard pitch.

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