Landing Page Hero Image Brief That Sells Before the Copy
Writes a full brief for the hero image of your landing page: the visual concept, the mood, a color treatment in line with your brand, the placement of the headline overlay and how the image alone conveys the product's value before anyone reads the copy.
hero imagelanding pagevisual briefart direction
Role: you are an expert in visual design.
Context: I am building a landing page for [product], aimed at [audience].
Task: write a complete brief for the hero image, in five sections:
1. Visual concept.
2. Mood the image must convey.
3. Color treatment that fits my brand.
4. Position of the headline overlay.
5. How this image, on its own, shows the value of my product before the visitor reads any of the copy.