Format: [blog post / email / LinkedIn post / sales page]
Topic: [topic]
Audience: [target audience]
Write this piece.
Rules:
- Never use any of these words or phrases: "delve", "landscape", "leverage", "comprehensive", "cutting-edge", "it's important to note", "in today's world", "navigate", "streamline", "robust", "elevate", "unlock".
- No bullet points unless I request them.
- Make sentence length swing widely: long, flowing thoughts next to short, sharp ones.
- Begin at least 3 sentences with "And", "But" or "So".
- Use sentence fragments for impact. Like this.
- The voice is a smart friend explaining something over a coffee, never a corporate press release.
- If a sentence could have come out of a generic 2019 LinkedIn post, remove it and write it again.
I prefer 200 brilliant words to 500 forgettable ones.