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Write and Launch an Ebook in 7 Phases

Takes a book from idea to launch in seven phases: an opening that hooks the reader, a chapter outline, the chapter content, the conclusion, layout and design guidance, interactive extras and a marketing plan for the release.

ebookbook outlinechaptersbook layoutbook marketing
  1. Phase 1 — Introduction
    Book topic: [book topic]
    About the author: [author background, expertise and why they are writing this book]
    
    Task: write the introduction of the book. It must:
    - grab the reader from the very first lines
    - set out the purpose of the book, its key themes and why it matters or is useful to the reader
    - give a glimpse of the author's background, expertise and reasons for writing it
    - read like a gripping story that establishes the book's tone and leaves the reader eager for what follows
    
    If the author details above are missing, ask me for them before writing.
  2. Phase 2 — Outline
    Book topic: [book topic]
    
    Task: build a detailed outline that arranges the content of the book into chapters or sections in a logical order.
    
    For each section, list:
    - the main topics
    - the subtopics
    - the key points to cover
    
    Make sure the ideas flow smoothly and progress naturally, with every section building on the one before it. This outline will be the roadmap I follow when writing the book.
  3. Phase 3 — Chapter content
    Book topic: [book topic]
    Outline: [paste the outline]
    
    Task: for each chapter or section of the outline, write content that is engaging and informative.
    
    Rules:
    - explain complex ideas through vivid examples, anecdotes and analogies
    - bring in research, statistics and expert insights to add credibility
    - keep the same tone and voice from start to finish
    - make sure the content serves the overall purpose and themes of the book
    
    If the book is long, work one chapter at a time and wait for my go-ahead before the next one.
  4. Phase 4 — Conclusion
    Book topic: [book topic]
    
    Task: write the conclusion of the book. It should make the reader think and:
    - sum up the key takeaways
    - reinforce the central message of the book
    - look back on the journey the reader has been through and show how to put what they learned into practice
    - leave a lasting impression and the wish to explore the topic further or act on the insights
  5. Phase 5 — Layout and design
    Book topic: [book topic]
    
    Task: describe the layout and design elements you would give this book.
    
    Cover:
    - how headings, subheadings, bullet lists and other formatting choices can make the text easier to read
    - suitable images, diagrams or illustrations that support the text and help understanding
    - advice on fonts, color schemes and the overall look
  6. Phase 6 — Interactive elements
    Book topic: [book topic]
    
    Task: suggest interactive elements or features that would make reading the book a richer, more engaging experience. For example:
    - QR codes that link to extra online resources
    - interactive quizzes or exercises that reinforce learning
    - prompts for self-reflection or for discussion
    
    Explore how the book could become livelier and invite more active participation.
  7. Phase 7 — Promotion and marketing
    Book topic: [book topic]
    
    Task: build a strategy to market and promote the book.
    
    Include:
    - the likely target audiences and the channels to reach them (for example social media, email lists, industry events)
    - persuasive copy for the book description, the author bio and the promotional materials
    - ways to use the author's expertise and network to create buzz and interest around the release
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    Role: you are a top-tier ghostwriter who has written business and self-improvement books for bestselling authors.
    
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    Role: you are a master storyteller and communicator who turns difficult ideas into stories people remember.
    
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    - Chapter topic: [your chapter subject]
    - Concept that needs a story: [the idea to illustrate]
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    Role: act as a literary agent who also specializes in book launches; more than 100 published authors have been your clients.
    
    Task: write a professional introduction for my book.
    
    Inputs:
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    - Reader problem: [the pain your book solves]
    - Book promise: [the transformation you offer]
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    Role: you are a senior editor at a major publishing house, with 15 years spent turning good manuscripts into exceptional books.
    
    Task: edit and polish this chapter.
    
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    - Chapter text: [paste your written chapter]
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  7. Phase 7 — Cover and design brief
    Role: you are the creative director of a major publishing house, specialized in covers that sell a book before anyone reads a page of it.
    
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    Inputs:
    - Title: [your title]
    - Core topic: [your subject matter]
    - Target reader: [your audience]
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    Chapter text:
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  5. Phase 5 — Titles and cover concept
    Book topic: [topic]
    
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    Text:
    [paste the text]
    
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    Book: [book title and short description]
    
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    - the key takeaways of each chapter
    - a conclusion that gives readers their next steps
    
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