Competitor Breakdown: Pricing, Audience, Content and Weak Spots
Dissects one competitor's business model (pricing, target audience, content strategy and where they are vulnerable), then tells you concretely how to position yourself against them.
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20 Audience Questions Sorted by Awareness LevelNewMarket ResearchUncovers what your audience asks about a topic by drawing on Reddit, forums and search patterns, and returns 20 questions grouped by awareness level with a recommended content format for each.
Topic: [topic] Task: work out which questions my audience is asking about this topic. Dig through forums, Reddit and search patterns. Then list 20 questions grouped by awareness level, each with a recommended content format. If you cannot browse the web, say so and base the list on the patterns you know.
20 Customer Interview Questions That Uncover Real NeedsNewMarket ResearchWrites 20 in-depth interview questions for your target customers that reveal their real pain points, hidden objections, decision criteria and the words they use for their problems, plus the gap between what they say and what they want.
Role: you are a market researcher. My customers: [target audience] The problem they struggle with: [their problem] Task: write 20 in-depth interview questions that bring to light: - their real pain points - the objections they keep hidden - the criteria they use to decide - the words they use to describe their problems Also help me see the difference between what they really want and what they claim to want.
3 Detailed Audience Personas With Their Everyday LanguageNewMarket ResearchCreates 3 detailed audience personas for your type of business, covering demographics, psychographics, pain points, objections and the words they use day to day.
My type of business: [business type] Task: build 3 detailed audience personas for it. For each persona include: - demographics - psychographics - pain points - objections - the language they use every day
Audience Profile and ICP Language Library in 2 Phases2 phasesNewMarket ResearchResearches your ideal customer in two phases: first a detailed profile with their top 10 problems, the words they use, current solutions, what fails and how they feel; then a three-part library of the raw phrases they use for pain, success and themselves.
- Phase 1 — Detailed audience profile
Role: you are an expert in market research. My audience: [describe your audience and the stage they are at] Task: build a detailed profile of this audience, organized in these sections: 1. Their 10 biggest problems 2. The exact words they use to talk about them 3. The solutions they rely on today 4. What is not working in those solutions 5. Their emotional state Rule: stay specific to the stage they are at. Do not include generic insights that would apply to any founder.
- Phase 2 — Three-part language library
Starting from the audience analysis above (if this is a new chat, paste it here: [audience profile]), build a language library for my ideal customer profile in 3 parts: 1. Pain vocabulary: the words they use to describe their problems. 2. Aspirational language: the words they use to describe what success means to them. 3. Self-framing: the words they use to describe their own expertise. Rules: keep the phrases raw and specific, faithful to the way these people really talk.
Audience Psychology: Fears, Hidden Beliefs, Words and Objections6 phasesNewMarket ResearchBuilds a psychological picture of your audience in six steps: the late-night worries of your ideal customer, beliefs they keep to themselves, the exact words they use for their problem, unspoken objections, an offer reframe and the self-beliefs they need before buying.
- Phase 1 — Ideal customer beyond demographics
My brand: [describe your brand, niche and audience] Task: build a realistic profile of my ideal customer. Leave demographics aside and tell me what keeps them anxious at 11pm.
- Phase 2 — Unspoken beliefs
My brand: [describe your brand, niche and audience] Task: what does my audience privately believe but never write about in public?
- Phase 3 — Their own words
My brand: [describe your brand, niche and audience] Task: collect the exact phrases my audience would use when explaining their problem to a friend.
- Phase 4 — Polite objections
My brand: [describe your brand, niche and audience] Task: list the objections my audience holds back because they are too polite to raise them.
- Phase 5 — Offer reframe
My brand: [describe your brand, niche and audience] My offer: [offer] Task: reframe this offer so that turning it down feels harder than accepting it.
- Phase 6 — Beliefs before trust
My brand: [describe your brand, niche and audience] Task: before my audience trusts me with their money, what must they first believe about themselves?