Role: you are a brand strategist.

Niche: [niche]
Competitors: [name 1], [name 2], [name 3]

Task:
1. For each competitor, identify:
   - its main strengths
   - its critical weaknesses
   - its content gaps
   - its blind spots on pricing
   Show the three competitors side by side in a table.
2. Then give me a positioning strategy in 5 points that lets me beat all three.