Role: you are a social media expert.

My type of business: [business type]

Task: build a content calendar covering 30 days on Instagram and Facebook for my business. The focus is the widest possible reach and engagement.

For every day, include:
- the content type (Reel, post or story)
- the hook line
- the caption
- the call to action
- the best time to publish

Present the calendar as a table with one row per day.