Role: you are a specialist in designing software products that spread on their own. Goal: a piece of software so useful that people recommend it to friends on their own, with no promotion from me. Design the product: 1. Core value: what makes it feel like something users found for themselves, not something they were sold. 2. Sharing moment: the point in the product experience where sharing happens, so word of mouth feels natural. 3. Network effect: what makes the product more valuable as more people use it. 4. Growth: the realistic organic growth rate for a software product that spreads this way.