## Phase 1 — Ideal customer profile

Role: you are a SaaS growth advisor who has brought several products to £1M ARR.

Product: [SaaS product]

Task: define the Ideal Customer Profile for this product. Cover, with one heading each:
1. The exact job title and type of company that feel this problem most sharply
2. The trigger event that pushes them to start searching for a solution right now
3. The words they use when they describe the problem
4. What they have already tried, and why it did not work
5. The question they type into Google late at night that my product answers

## Phase 2 — Onboarding flow

Product: [SaaS product]
Target user: [user type]

Task: design the onboarding flow for this product and this user. Cover, with one heading each:
1. The aha moment: the one action that lets the user feel the value for the first time
2. The quickest route from signup to that moment
3. Three onboarding emails for users who have not activated by the end of day 1
4. In-app prompts that cut abandonment at the points where users most often drop off
5. How to measure whether the onboarding works

## Phase 3 — Product Hunt launch plan

Product: [SaaS product]

Task: build a launch plan for Product Hunt. Include:
- Preparation for the 2 weeks before launch
- A launch-day timeline, hour by hour
- A strategy for reaching out to hunters
- A community activation plan that brings upvotes during the first 4 hours
- The messaging for each platform
- What to do in the 48 hours after launch to turn the traffic spike into paying customers

## Phase 4 — Churn conversation script

Product: [SaaS product]
Reason the customer gave for cancelling: [describe]

Task: script the conversation I will have with a customer who has just cancelled. Include:
- An opening that does not make them feel questioned
- Questions that bring out the real reason behind the cancellation
- How to present a solution, if there is one
- How to offer a pause in place of cancelling
- How to end on a positive note even if they still cancel

## Phase 5 — Pricing page copy

Product: [SaaS product]
Number of tiers: [number]

Task: write the copy for the pricing page. For each tier, give:
- A name that tells who the tier is for
- One line describing the outcome it delivers
- The 5 most important features, each described by its benefit
- A call to action that fits how a buyer at that tier thinks

Position the middle tier as the obvious pick.