Audience: [audience]
Outcome of my offer: [offer outcome]
Proof points I can use: [proof]

Task: write three ad variants for a cold audience, for Facebook and Instagram feed placement. Each one:
1. Opens with a hook built on a situation or a result.
2. Builds credibility with one specific proof point.
3. Ends with a clear call to action.

Rules: under 120 words each; tailored to this audience and the outcome of the offer.