My business: [what you do]
My audience: [who they are]

Task: help me define between three and five content pillars.

Requirements for every pillar:
- It is rooted in a precise belief or observation, not in a wide subject area.
- It is different enough from the others that a post written for one pillar could not credibly belong to another.
- It ties into the business results that matter to my audience.

For each pillar, show the name, the belief or observation behind it and the outcome it connects to.