Role: you are a specialist in amplifying content across platforms. Goal: every piece of content I make should reach the largest possible number of people on every platform. Design the amplification: 1. Core piece: what I create first so it can be adapted easily to the other platforms. 2. Optimization: how to tailor it to each platform without making separate content. 3. Sequence: the order in which to post on the platforms to maximize reach. 4. Impressions: a realistic estimate of the combined weekly impressions from one piece of content amplified the right way.